Month: February 2015

Will Mr. Hyde Save Dr. Jekyll?

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Dr. Jekyll Mr. Hyde Funeral Service OGR
Photo credit: Profound Whatever / Foter / CC BY-NC-SA

Lately I’ve been feeling a bit like Dr. Jekyll and Mr. Hyde. The Dr. Jekyll side of me wants to stick with tried and true ways to serve OGR members. My Mr. Hyde side is itching to try all sorts of crazy new ideas. Mr. Hyde is scary and unpredictable. Turns out his approach may be necessary for OGR and its members’ long-term survival because an even scarier and more unpredictable foe is about to hit funeral service: disruptive competitors.

Although disruptive competitors are making headlines these days, they’re not new. What’s new is that technology is enabling their numbers to explode. Southwest Airlines is an “old-school” disruptor that made a name for itself by offering inexpensive, no-frills service on underserved routes. More recently, ride-sharing services like Uber and Lyft have cut into taxi companies’ market shares. Air BnB is threatening hotels connecting people who have rooms, apartments or houses to rent temporarily with those who are looking for places to stay temporarily.

What makes an innovator so disruptive? Read the rest of this entry »

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