Month: March 2017
Has your biggest competitor just been highlighted in the daily paper? Or perhaps the upstart funeral home was just interviewed by the town’s radio station for a local perspective on a national news story about funerals. Either way, don’t you wish the media had contacted your firm rather than the “other guy”?
Working with the media is not the equivalent of throwing spaghetti at the wall and seeing if it sticks. You need to put in the time to get the results you want. Like so many things in life, good communication with the media requires a great deal of planning as well as developing connections with those involved.
It’s never too late to start. Maybe you’ve had media coverage of your funeral home in the past and were unsatisfied with how it turned out and you’re looking for positive exposure in the future. It helps to think of your connection with the media like any kind of relationship. You have to invest in it.
The following ideas are a few ways you can build and improve your media relations: Read the rest of this entry »
“If I could do something differently, I would ask for someone to record my dad’s service.” ~ This comment was taken directly from a survey received through OGR’s consumer feedback program, The Family Contact Program.
Family Contact Participants often receive comments that help them improve their business offerings and practices. Through the blog series “Exploring Solutions with Family Contact,” members get better insight into services that might benefit their funeral home.
Have you ever received feedback like this from a family you served? Or maybe you’ve attended a funeral yourself and wished later it had been recorded.
The recording and webcasting of funeral services is a service more and more families are requesting. Several factors account for this increase: the sudden popularity with livestreaming on social media and in social gatherings, the distance family members now live from each other, and the psychological comfort it provides people who have lost a loved one. In this week’s blog, OGR will explore recording and webcasting services, and what this trend means for families and funeral homes. Read the rest of this entry »