Month: October 2017
Let’s say you’re reading this post, and you’re not a funeral director. Imagine you’re at a party. You meet funeral director Joe, and when you hear what he does for a living, you think of a simply brilliant pun to tell him and the group around you about his profession and what he does on a day-to-day basis.
If we can offer you any advice, it’s to stop right there. Don’t open your mouth and share the pun, crinkling your eyes as you throw your head back in laughter. Don’t slap him on the back and say “that’s a good one!” Chances are he’s heard every single pun you could possibly come up with hundreds of times, and he doesn’t think they’re funny. They weren’t funny the first time, and they definitely won’t be funny by the time you get to them.
Here’s our list of 9 not-so-funny puns. Use at your own risk. Read the rest of this entry »
by Mark Allen, CEO/Executive Director, OGR
Phone shoppers get a bad rap. But let’s face it—they’re simply trying to educate themselves about something they most likely know little about. Pricing is something everyone is familiar with, so it makes sense that most people will start in that area. Your job as a funeral professional is to get them curious about how different funerals can be from what they’ve experienced in the past. Granted, some phone shoppers will shut you down. That’s okay. Let them go. The worst they can say about your funeral home is that you tried to offer suggestions for an amazing and meaningful memorial experience.
Aside from face-to-face contact, telephone and email are the most likely means of communicating with prospective customers. Back in the days when I designed and conducted market research studies for OGR members, one of the most common complaints I heard was that funeral professionals are wonderful in person but are not always perceived as caring or helpful by telephone. The following are tips I’ve found that can help improve your chances of creating a bond with potential customers who call your funeral home. Most will also apply to email messages. Read the rest of this entry »