Month: May 2018

Attitudes About Funeral Service: The Public vs. Funeral Directors, Part II–Cremation

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May, 2018 Posts - FD Vs. Public, Part 2The percentage of Americans who were cremated reached an all-time high of 50 percent in 2016. Cremation opened the doors for people to hold funeral ceremonies in places that were meaningful to them and gave them more time to consider options. There’s just one problem, and it drives funeral directors crazy: the guest of honor is often conspicuously absent from his or her own funeral. With no body present, people have to imagine to whom they’re paying tribute.

A conversation between a member of the public and funeral director about cremation might go something like this:  Read the rest of this entry »

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How Your Funeral Home Can Honor Memorial Day

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May, 2018 Memorial Day Cover2In honor of Memorial Day, Americans should take time to remember fallen heroes who sacrificed their lives for our country. As a funeral director, you can make a difference in your community by observing this day of significant importance and encouraging members of your community to do the same.

Looking for ways to do this? Read the rest of this entry »

Attitudes about Funeral Service: The Public Vs. Funeral Directors, Part I – Funerals and Visitations

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May, 2018 Posts - FD Vs. Public, Part 1

When talking about funeral service, one sometimes wonders if the public and members of the funeral profession are from the same planet. Never before have opinions varied so much regarding what families want from memorialization and what funeral professionals think they should experience. To demonstrate the often-wide gap between these two groups’ perspectives, we constructed imaginary conversations between a fictional Johnny Q. Public and an equally fictional Mr. Funeral Director based on articles, research studies, interviews and personal experiences. The first of three blogs examines attitudes about funerals and visitations. Read the rest of this entry »

How to Make a Positive Impression on Families

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May, 2018 Exemplary Service Blog 1
The men and women at Golden Rule funeral homes lead their businesses with compassion, dignity, and the cornerstone philosophy of “service measured not by gold, but by the Golden Rule” (Read more about OGR members here).  As funeral homes treat families with respect, they inevitably make a positive impression, which can lead to return business, word-of-mouth referrals and good reviews. Getting feedback from families is a great way to find out whether families received the service they deserved.

Each year, the Exemplary Service Award is given to the top three nominees chosen by OGR members and is based on family feedback OGR receives through the Family Contact Program. This year’s winners shared how they go above and beyond and make a positive impression on the families they serve. Read the rest of this entry »