Like the electrician who corrected the problems I caused with my home’s wiring, funeral professionals have opportunities to help families avoid problems with whatever options they take upon themselves to memorialize loved ones. Not everyone will be comfortable with these options, but consider how you might offer your expertise (for a fee) to DIY-minded funeral families. Read the rest of this entry »
A few years ago I thought it would be nice to have the lights in my home automatically turn on whenever someone entered each room. I’m a fairly capable do-it-yourself home owner; how hard could it be to replace a few switches? Everything went smoothly when I replaced the first one, but after replacing the second switch, I discovered that the kitchen range had lost power. Then I noticed that several electrical outlets in an upstairs bathroom no longer worked and that the dining room chandelier shone only in a pale imitation of its former self.
After much gnashing of teeth, the licensed electrician I forced myself to call gave me his gentle and much-rehearsed recitation about the many home owners who think they have adequate knowledge about house wiring when, in fact, they don’t have enough knowledge to know what they don’t know.
DIY Trends in Funerals and Memorialization
Funeral directors haven’t explained it takes years of experience and many hours of hard work to make implementing funerals look easy.
I’m seeing a similar trend in funeral service. Over the years, funeral professionals have shielded families from the hundreds of details they perform on their behalf. They never stopped to explain that it takes years of experience and many hours of hard work to make arranging and implementing funerals look easy. It’s no surprise, therefore, that many families believe they can perform these services themselves. Other families may not perceive that funeral directors can provide unique and meaningful experiences that honor loved ones and begin the healing process.
Read the rest of this entry »
Close to fifteen years ago, millions of people watched the horror unfold on their television screens on the morning of September 11, 2001 when four airplanes were hijacked by 19 al-Qaeda terrorists and subsequently crashed in DC, New York, and Pennsylvania. We were overcome with shock and dismay for the victims, the people in those areas, the families and loved ones of those who would perish that day, and for our country.
The events of that tragic day serve as a reminder of the dangers of the world but also highlight the goodness of hundreds of ordinary citizens who, along with first responders, took heroic actions to save innocent lives. All of them deserve to be remembered and admired for their work.
Funeral directors played an important role during this difficult time. Read the rest of this entry »
I recently wrote about how baby boomers (ages 52-70 in 2016) are changing funeral service by demanding more personalization and value. According to a study of 3,500 baby boomers conducted by McKee Wallwork + Co., 48 percent of study participants said they were dissatisfied with funeral service as a whole and 63 percent reported being dissatisfied with their interaction with the funeral home. Where I went to school, those scores were failing grades!
Here’s an even scarier thought. Whereas baby boomers want to dress up the traditional funeral, millennials (ages 18-34 in 2016) want to blow it up and start over. To some it may seem too early to start worrying about what millennials want from funeral service. After all, the older members of this segment are in their mid-thirties.
Consider this: millennials are going to change everything. Goldman Sachs wrote, “One of the largest generations in history is about to move into its prime spending years. Millennials are poised to reshape the economy; their unique experiences will change the ways we buy and sell, forcing companies to examine how they do business for decades to come.” Uh oh. That includes funeral service! Read the rest of this entry »
Funeral homes around the country are offering a unique service, which provides cremation or burial families a hands-on way to say goodbye to their loved ones – I call it the assisted family dress experience.
The assisted family dress experience gives the family a way to “do something” for the deceased. Read the rest of this entry »