Most people don’t like paying for things they don’t want to buy. And most people don’t want to even think about their funerals let alone pay for one. That puzzles funeral directors. They know the great lengths they go to when putting details together for smooth-running ceremonies. According to the National Funeral Directors Association, the average funeral cost $7,360 in 2016. Compare that to an average price of $25,449 for a new car, $35,329 for a wedding and $352,500 for a new home, and funerals start looking like bargain. But not to John Q. Public as demonstrated in the following exchange:
The percentage of Americans who were cremated reached an all-time high of 50 percent in 2016. Cremation opened the doors for people to hold funeral ceremonies in places that were meaningful to them and gave them more time to consider options. There’s just one problem, and it drives funeral directors crazy: the guest of honor is often conspicuously absent from his or her own funeral. With no body present, people have to imagine to whom they’re paying tribute.
A conversation between a member of the public and funeral director about cremation might go something like this: Read the rest of this entry »
This article originally appeared in the 2017 spring issue of OGR’s Independent magazine.
I am always encouraged when I see funeral homes providing their families and communities with high-quality information about grief and loss. I believe that providing grief information is a critical way for funeral homes to distinguish themselves from their competitors. Unfortunately, some funeral professionals only think of grief information as a part of aftercare. Instead, I would encourage you to view providing grief information as a way to market your expertise, build relationships, and engender trust even before a pre-need or at-need situation. I have outlined several ways that grief information can help set you apart as a funeral home that provides exceptional care to bereaved families. Read the rest of this entry »