care for families
Attitudes about Funeral Service: The Public Vs. Funeral Directors, Part I – Funerals and Visitations
When talking about funeral service, one sometimes wonders if the public and members of the funeral profession are from the same planet. Never before have opinions varied so much regarding what families want from memorialization and what funeral professionals think they should experience. To demonstrate the often-wide gap between these two groups’ perspectives, we constructed imaginary conversations between a fictional Johnny Q. Public and an equally fictional Mr. Funeral Director based on articles, research studies, interviews and personal experiences. The first of three blogs examines attitudes about funerals and visitations. Read the rest of this entry »
“There was a breakdown in communication with the funeral home. I phoned two times and received no answer.” ~ This comment was taken directly from a survey received through OGR’s consumer feedback program, The Family Contact Program. Family Contact Participants often receive comments that help them improve their business offerings and practices. Through the blog series “Exploring Solutions with Family Contact,” members get better insight into services that might benefit their funeral home.
No one likes getting a busy signal or an unanswered phone call when trying to reach a company, but in funeral service, one unanswered call can change how a family feels about the entire experience with your funeral home. Thankfully, today’s technology makes it possible for your telephone to always be answered even if you’re not available.
Many funeral homes enlist the help of answering services to help them keep up with the needs of their clients. During this significant time in a family’s life, they need to know that the people they have hired to help them say goodbye to their loved ones will be there for them when needed. Many questions and tasks arise when planning a funeral, and an answering service makes it possible for your funeral home to always be accessible to client families. In this week’s post, OGR explores funeral home answering services and what this service means to your funeral home’s operations and the families you serve. Read the rest of this entry »
This article originally appeared in the 2017 spring issue of OGR’s Independent magazine.
I am always encouraged when I see funeral homes providing their families and communities with high-quality information about grief and loss. I believe that providing grief information is a critical way for funeral homes to distinguish themselves from their competitors. Unfortunately, some funeral professionals only think of grief information as a part of aftercare. Instead, I would encourage you to view providing grief information as a way to market your expertise, build relationships, and engender trust even before a pre-need or at-need situation. I have outlined several ways that grief information can help set you apart as a funeral home that provides exceptional care to bereaved families. Read the rest of this entry »