care for families

Is Your Funeral Home Missing Out by Not Offering Tribute Videos?

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8.9.17 Tribute Videos (1)

“I wish we made a video presentation using photos, but the funeral home didn’t offer this service.”  ~ This comment was taken directly from a survey received through OGR’s consumer feedback program, The Family Contact Program. 

Family Contact participants often receive comments that help them improve their business offerings and practices. Through the blog series “Exploring Solutions with Family Contact,” members get better insight into services that might benefit their funeral homes. Read the rest of this entry »

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Distributing Grief Info: How to Share All You Know

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This post is Part 2 of a series on providing grief information to families (see Part 1 here). The original article appeared in the 2017 spring issue of OGR’Independent magazine

Your funeral home may offer a number of grief resources to families, but are you distributing the information in a way that reaches the most people? Below are some ideas for providing grief information as a way to market your expertise, build relationships, and engender trust even before a pre-need or at-need situation.  Read the rest of this entry »

Providing Grief Info: It’s Not Just Aftercare

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This article originally appeared in the 2017 spring issue of OGR’s Independent magazine.

I am always encouraged when I see funeral homes providing their families and communities with high-quality information about grief and loss. I believe that providing grief information is a critical way for funeral homes to distinguish themselves from their competitors. Unfortunately, some funeral professionals only think of grief information as a part of aftercare. Instead, I would encourage you to view providing grief information as a way to market your expertise, build relationships, and engender trust even before a pre-need or at-need situation. I have outlined several ways that grief information can help set you apart as a funeral home that provides exceptional care to bereaved families.  Read the rest of this entry »