Like the electrician who corrected the problems I caused with my home’s wiring, funeral professionals have opportunities to help families avoid problems with whatever options they take upon themselves to memorialize loved ones. Not everyone will be comfortable with these options, but consider how you might offer your expertise (for a fee) to DIY-minded funeral families. Read the rest of this entry »
A few years ago I thought it would be nice to have the lights in my home automatically turn on whenever someone entered each room. I’m a fairly capable do-it-yourself home owner; how hard could it be to replace a few switches? Everything went smoothly when I replaced the first one, but after replacing the second switch, I discovered that the kitchen range had lost power. Then I noticed that several electrical outlets in an upstairs bathroom no longer worked and that the dining room chandelier shone only in a pale imitation of its former self.
After much gnashing of teeth, the licensed electrician I forced myself to call gave me his gentle and much-rehearsed recitation about the many home owners who think they have adequate knowledge about house wiring when, in fact, they don’t have enough knowledge to know what they don’t know.
DIY Trends in Funerals and Memorialization
Funeral directors haven’t explained it takes years of experience and many hours of hard work to make implementing funerals look easy.
I’m seeing a similar trend in funeral service. Over the years, funeral professionals have shielded families from the hundreds of details they perform on their behalf. They never stopped to explain that it takes years of experience and many hours of hard work to make arranging and implementing funerals look easy. It’s no surprise, therefore, that many families believe they can perform these services themselves. Other families may not perceive that funeral directors can provide unique and meaningful experiences that honor loved ones and begin the healing process.
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I recently wrote about how baby boomers (ages 52-70 in 2016) are changing funeral service by demanding more personalization and value. According to a study of 3,500 baby boomers conducted by McKee Wallwork + Co., 48 percent of study participants said they were dissatisfied with funeral service as a whole and 63 percent reported being dissatisfied with their interaction with the funeral home. Where I went to school, those scores were failing grades!
Here’s an even scarier thought. Whereas baby boomers want to dress up the traditional funeral, millennials (ages 18-34 in 2016) want to blow it up and start over. To some it may seem too early to start worrying about what millennials want from funeral service. After all, the older members of this segment are in their mid-thirties.
Consider this: millennials are going to change everything. Goldman Sachs wrote, “One of the largest generations in history is about to move into its prime spending years. Millennials are poised to reshape the economy; their unique experiences will change the ways we buy and sell, forcing companies to examine how they do business for decades to come.” Uh oh. That includes funeral service! Read the rest of this entry »
Are families ready to make funeral arrangements online? Funeral professionals often look at me like I’m crazy when I ask that question. They say, “Families will never forego personal connections when they plan something as important and as sensitive as making funeral arrangements.” Just like the national cremation rate would never exceed 50 percent, right? Read the rest of this entry »
Do you ever feel like there isn’t enough time in the day to accomplish all you need to or like you’re treading water and barely keeping up with your competitors? For small business owners, scheduling time for success makes all the difference according to Clay Clark, founder of Thrive15. Clay has built several successful companies over the past 15 years and plans to launch more using time-tested strategies. His keynote at OGR’s Annual Conference & Supplier Showcase highlighted six of these strategies, which will help funeral service professionals increase the gross revenue of their businesses by ten percent this year.
1. Develop a growth mindset. Read the rest of this entry »
Photographing a funeral might be considered unorthodox, but some families are opting to hire a photographer to capture their loved one’s funeral. While it may not seem culturally normative today, it should not be considered taboo. You might be surprised to learn that funeral photography is rooted deep in funeral tradition and has been around for a long time. Read the rest of this entry »