The men and women at Golden Rule funeral homes lead their businesses with compassion, dignity, and the cornerstone philosophy of “service measured not by gold, but by the Golden Rule” (Read more about OGR members here). As funeral homes treat families with respect, they inevitably make a positive impression, which can lead to return business, word-of-mouth referrals and good reviews. Getting feedback from families is a great way to find out whether families received the service they deserved.
Each year, the Exemplary Service Award is given to the top three nominees chosen by OGR members and is based on family feedback OGR receives through the Family Contact Program. This year’s winners shared how they go above and beyond and make a positive impression on the families they serve. Read the rest of this entry »
“There was a breakdown in communication with the funeral home. I phoned two times and received no answer.” ~ This comment was taken directly from a survey received through OGR’s consumer feedback program, The Family Contact Program. Family Contact Participants often receive comments that help them improve their business offerings and practices. Through the blog series “Exploring Solutions with Family Contact,” members get better insight into services that might benefit their funeral home.
No one likes getting a busy signal or an unanswered phone call when trying to reach a company, but in funeral service, one unanswered call can change how a family feels about the entire experience with your funeral home. Thankfully, today’s technology makes it possible for your telephone to always be answered even if you’re not available.
Many funeral homes enlist the help of answering services to help them keep up with the needs of their clients. During this significant time in a family’s life, they need to know that the people they have hired to help them say goodbye to their loved ones will be there for them when needed. Many questions and tasks arise when planning a funeral, and an answering service makes it possible for your funeral home to always be accessible to client families. In this week’s post, OGR explores funeral home answering services and what this service means to your funeral home’s operations and the families you serve. Read the rest of this entry »
Customer feedback is a significant part of all business operations. In order to serve people well, you have to know what is important to them.
Each year, OGR’s Exemplary Service Award is given to the top three nominees chosen by OGR members and is based on family feedback OGR receives through the Family Contact Program. This year’s winners had a lot to say about why family feedback is an important part of their funeral home. Read the rest of this entry »