funeral home

Is Your Funeral Home Missing Out by Not Offering Tribute Videos?

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8.9.17 Tribute Videos (1)

“I wish we made a video presentation using photos, but the funeral home didn’t offer this service.”  ~ This comment was taken directly from a survey received through OGR’s consumer feedback program, The Family Contact Program. 

Family Contact participants often receive comments that help them improve their business offerings and practices. Through the blog series “Exploring Solutions with Family Contact,” members get better insight into services that might benefit their funeral homes. Read the rest of this entry »

Prepare Your Funeral Home for Summer

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1As summer nears, it’s time to ready your business for the months to come and make sure you have everything ready when it’s time to serve a family. Here are some simple reminders that will hopefully be of use to you and your staff and help you prepare for summer.  Read the rest of this entry »

Providing Grief Info: It’s Not Just Aftercare

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This article originally appeared in the 2017 spring issue of OGR’s Independent magazine.

I am always encouraged when I see funeral homes providing their families and communities with high-quality information about grief and loss. I believe that providing grief information is a critical way for funeral homes to distinguish themselves from their competitors. Unfortunately, some funeral professionals only think of grief information as a part of aftercare. Instead, I would encourage you to view providing grief information as a way to market your expertise, build relationships, and engender trust even before a pre-need or at-need situation. I have outlined several ways that grief information can help set you apart as a funeral home that provides exceptional care to bereaved families.  Read the rest of this entry »

How Funeral Directors Can Help Their Communities Observe Memorial Day

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For many families, Memorial Day is spent camping, heading to the lake, firing up the grill, and spending time in the sun with family and friends. While observing this holiday can be a wonderful way to bring loved ones together, We should be reminded that Memorial Day is not a day of celebration. It is an important federal holiday for remembering those who bravely served and sacrificed their lives for our country.

Funeral directors spend every day honoring the lives of those who have passed, but Memorial Day is a day of significant importance as we honor our nation’s fallen heroes. As a funeral director, make a difference on this day by encouraging members of your community to take the time to reflect on the sacrifices of our men and women in uniform.

Here are a few ways you can help your community observe Memorial Day.  Read the rest of this entry »

Prepare Your Funeral Home for 2017

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1Funeral Director & OGR Member Resources Director Laine Phillips shares his thoughts for preparing your funeral home for 2017.


What’s the financial health of your funeral home? Do you know?

In today’s economically challenging world, it is imperative that you know the health of your business. In my travels across the country, I have found that a high percentage of funeral home owners do not track the important numbers of their businesses or have yearly budgets. This is not a knock on those businesses, just a wake-up call.

In this post, I will give you five easy-to-start steps that will help a funeral home owner who is not tracking his/her business get started without having to be an accountant. The tips focus on key financial indicators, that if watched for 12 months, will reveal trends in your finances before it’s too late to correct them.  Read the rest of this entry »

What It Means to be a Golden Rule Funeral Home

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For nearly 90 years, the Order of the Golden Rule (OGR) has embarked on a mission to seek out and identify outstanding funeral homes around the world. Our members are independent, locally owned and operated firms dedicated to providing exceptional service to their client families. We call them Golden Rule Funeral Homes.

Not just any firm can join OGR. Those seeking membership go through a carefully developed screening process to assure both OGR and the public that member firms are of the highest quality.

To be a part of this prestigious group means a firm has distinguished itself in the following ways: Read the rest of this entry »

2016 Trends that Shaped Funeral Service–Part II

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2016-trendsLast week we began a review of 10 developments in funeral service that caught the attention of national–and sometimes–international media. Coverage focused on changing trends, occasionally on what went wrong, and often what were the most outrageous ideas. Here are another five topics that demonstrate what is catching the attention of media outlets and their readers.  Read the rest of this entry »