Let’s say you’re reading this post, and you’re not a funeral director. Imagine you’re at a party. You meet funeral director Joe, and when you hear what he does for a living, you think of a simply brilliant pun to tell him and the group around you about his profession and what he does on a day-to-day basis.
If we can offer you any advice, it’s to stop right there. Don’t open your mouth and share the pun, crinkling your eyes as you throw your head back in laughter. Don’t slap him on the back and say “that’s a good one!” Chances are he’s heard every single pun you could possibly come up with hundreds of times, and he doesn’t think they’re funny. They weren’t funny the first time, and they definitely won’t be funny by the time you get to them.
Here’s our list of 9 not-so-funny puns. Use at your own risk. Read the rest of this entry »
by Mark Allen, CEO/Executive Director, OGR
Phone shoppers get a bad rap. But let’s face it—they’re simply trying to educate themselves about something they most likely know little about. Pricing is something everyone is familiar with, so it makes sense that most people will start in that area. Your job as a funeral professional is to get them curious about how different funerals can be from what they’ve experienced in the past. Granted, some phone shoppers will shut you down. That’s okay. Let them go. The worst they can say about your funeral home is that you tried to offer suggestions for an amazing and meaningful memorial experience.
Aside from face-to-face contact, telephone and email are the most likely means of communicating with prospective customers. Back in the days when I designed and conducted market research studies for OGR members, one of the most common complaints I heard was that funeral professionals are wonderful in person but are not always perceived as caring or helpful by telephone. The following are tips I’ve found that can help improve your chances of creating a bond with potential customers who call your funeral home. Most will also apply to email messages. Read the rest of this entry »
This article originally appeared in the 2017 summer issue of OGR’s Independent magazine. This is part 2.
As a business owner or manager, there are times when you’re faced with employee performance issues. Last week we explored questions to consider when an employee is an under achiever. Today we’ll explore how to approach mentorship and termination after those questions have been thoroughly answered. Read the rest of this entry »
This article originally appeared in the 2017 summer issue of OGR’s Independent magazine. This is part 1 of a 2 part series.
As a business owner or manager, there are times when you’re faced with employee performance issues. These employees are usually not your worst employees or brightest stars. They did not commit fraud or anything that would lead you to move to immediate termination. They just don’t seem to be the most comfortable fit. Owners and managers eventually reach a point where they feel they must make a difficult decision: Should they let an employee go and find a replacement or should they hope to help them improve their less-than-stellar performance through mentorship? Here are a few questions that you should ask yourself when determining whether to mentor or terminate an employee: Read the rest of this entry »
As summer nears, it’s time to ready your business for the months to come and make sure you have everything ready when it’s time to serve a family. Here are some simple reminders that will hopefully be of use to you and your staff and help you prepare for summer. Read the rest of this entry »