As summer nears, it’s time to ready your business for the months to come and make sure you have everything ready when it’s time to serve a family. Here are some simple reminders that will hopefully be of use to you and your staff and help you prepare for summer. Read the rest of this entry »
This article originally appeared in the 2017 spring issue of OGR’s Independent magazine.
I am always encouraged when I see funeral homes providing their families and communities with high-quality information about grief and loss. I believe that providing grief information is a critical way for funeral homes to distinguish themselves from their competitors. Unfortunately, some funeral professionals only think of grief information as a part of aftercare. Instead, I would encourage you to view providing grief information as a way to market your expertise, build relationships, and engender trust even before a pre-need or at-need situation. I have outlined several ways that grief information can help set you apart as a funeral home that provides exceptional care to bereaved families. Read the rest of this entry »
Last week we began a review of 10 developments in funeral service that caught the attention of national–and sometimes–international media. Coverage focused on changing trends, occasionally on what went wrong, and often what were the most outrageous ideas. Here are another five topics that demonstrate what is catching the attention of media outlets and their readers. Read the rest of this entry »