Jeni Stepien’s father was murdered ten years ago, but his heart lives on in the body of donor recipient Arthur Thomas. When Ms. Stepien got engaged in October, 2015, she struggled with deciding who would walk her down the aisle. The thought that a piece of her father could be present during her wedding ceremony led her to ask Arthur if he’d be willing to escort her. Mr. Thomas agreed, and after he walked her down the aisle on Friday, Jeni shared “My dad is here with us, and this man is here because of us.”
Such a beautiful story has us wondering what role the funeral director played in the Stepien and Thomas story. How can funeral service professionals serve families like the Stepiens? Funeral directors are well-positioned to provide donor families with the support and information they need and make a powerful impact in each family’s life, but is there anything they can do specifically? Read the rest of this entry »
Receiving criticism from a family after you’ve spent the whole weekend serving them to the best of your ability can be jarring. Maybe they write a letter telling you they didn’t like the style of the furniture or there wasn’t enough attention to detail. Whatever the feedback, sometimes it’s easier to ignore the comments and move forward with your business.
BUT, avoiding customer feedback won’t do you any favors. Just because you avoid or ignore customer feedback doesn’t mean that your business is doing well, just like avoiding the doctor’s office, doesn’t make you healthy. In fact, many times it means that you’re sick and you don’t know it. Ignorance is not your friend when it comes to feedback and here are a few reasons why: Read the rest of this entry »
In today’s world of social networking and associated technologies, it’s easy to conduct business from behind the desk or mobile device. As a society, are we forgetting the importance of face-to-face interaction? While funeral service professionals interact with families face-to-face on a daily basis, it is easy during slow periods to stay inside and behind screens. To expand your business and your network of relationships, it is imperative that you take the time to enrich yourself and your businesses by participating in varied networking opportunities outside the funeral home.
In-person relationships and events are where we learn more about the people we do business with, meet potential customers, and expand our business knowledge. We must commit to taking advantage of these opportunities and learn some things that we just couldn’t learn the same way online.
Try these easy tips for making networking personal and learn something new. Read the rest of this entry »
Funeral homes around the country are offering a unique service, which provides cremation or burial families a hands-on way to say goodbye to their loved ones – I call it the assisted family dress experience.
The assisted family dress experience gives the family a way to “do something” for the deceased. Read the rest of this entry »
This article originally appeared in the Spring 2016 issue of OGR’s Independent magazine. Many thanks to Alan D. Wolfelt, Ph.D. for sharing his insights into the why of funeral service.
If you are reading this article, you are probably aware of a significant truth:
Many people are questioning the value of and the need for funerals!
If there was ever a time to be reminded of WHY you do what you do related to creating meaningful funeral experiences for those you serve, it is RIGHT NOW!