memorialization

Attitudes About Funeral Service: The Public vs. Funeral Directors, Part III–Cost of Funerals

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May, 2018 Posts - FD Vs. Public, Part 3

Most people don’t like paying for things they don’t want to buy. And most people don’t want to even think about their funerals let alone pay for one. That puzzles funeral directors. They know the great lengths they go to when putting details together for smooth-running ceremonies. According to the National Funeral Directors Association, the average funeral cost $7,360 in 2016. Compare that to an average price of $25,449 for a new car, $35,329 for a wedding and $352,500 for a new home, and funerals start looking like bargain. But not to John Q. Public as demonstrated in the following exchange:

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Attitudes About Funeral Service: The Public vs. Funeral Directors, Part II–Cremation

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May, 2018 Posts - FD Vs. Public, Part 2The percentage of Americans who were cremated reached an all-time high of 50 percent in 2016. Cremation opened the doors for people to hold funeral ceremonies in places that were meaningful to them and gave them more time to consider options. There’s just one problem, and it drives funeral directors crazy: the guest of honor is often conspicuously absent from his or her own funeral. With no body present, people have to imagine to whom they’re paying tribute.

A conversation between a member of the public and funeral director about cremation might go something like this:  Read the rest of this entry »

How to Make a Positive Impression on Families

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May, 2018 Exemplary Service Blog 1
The men and women at Golden Rule funeral homes lead their businesses with compassion, dignity, and the cornerstone philosophy of “service measured not by gold, but by the Golden Rule” (Read more about OGR members here).  As funeral homes treat families with respect, they inevitably make a positive impression, which can lead to return business, word-of-mouth referrals and good reviews. Getting feedback from families is a great way to find out whether families received the service they deserved.

Each year, the Exemplary Service Award is given to the top three nominees chosen by OGR members and is based on family feedback OGR receives through the Family Contact Program. This year’s winners shared how they go above and beyond and make a positive impression on the families they serve. Read the rest of this entry »

The 5 Most Popular Funeral Service Articles of 2017

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1.9.2018 5 Popular Articles. Allen

Danish philosopher Søren Kierkegaard once wrote, “Life can only be understood backward, but it must be lived forwards.” That’s a poetic way of saying that we can learn from the past, especially as the world continues to rapidly change. OGR’s weekly e-newsletter, Independent Insider, reported on events, issues, and trends of interest to funeral professionals. Here are the five most popular articles of 2017. Read the rest of this entry »

Is Your Funeral Home Missing Out by Not Offering Tribute Videos?

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8.9.17 Tribute Videos (1)

“I wish we made a video presentation using photos, but the funeral home didn’t offer this service.”  ~ This comment was taken directly from a survey received through OGR’s consumer feedback program, The Family Contact Program. 

Family Contact participants often receive comments that help them improve their business offerings and practices. Through the blog series “Exploring Solutions with Family Contact,” members get better insight into services that might benefit their funeral homes. Read the rest of this entry »

DIY Funerals: How Funeral Directors Can Help

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lights-light-bulb-ideaLike the electrician who corrected the problems I caused with my home’s wiring, funeral professionals have opportunities to help families avoid problems with whatever options they take upon themselves to memorialize loved ones. Not everyone will be comfortable with these options, but consider how you might offer your expertise (for a fee) to DIY-minded funeral families.  Read the rest of this entry »

Remembering the Work of Funeral Directors on 15th Anniversary of 9/11

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Close to fifteen years ago, millions of people watched the horror unfold on their television screens on the morning of September 11, 2001 when four airplanes were hijacked by 19 al-Qaeda terrorists and subsequently crashed in DC, New York, and Pennsylvania. We were overcome with shock and dismay for the victims, the people in those areas, the families and loved ones of those who would perish that day, and for our country.

The events of that tragic day serve as a reminder of the dangers of the world but also highlight the goodness of hundreds of ordinary citizens who, along with first responders, took heroic actions to save innocent lives. All of them deserve to be remembered and admired for their work.

Funeral directors played an important role during this difficult time. Read the rest of this entry »