Has your biggest competitor just been highlighted in the daily paper? Or perhaps the upstart funeral home was just interviewed by the town’s radio station for a local perspective on a national news story about funerals. Either way, don’t you wish the media had contacted your firm rather than the “other guy”?
Working with the media is not the equivalent of throwing spaghetti at the wall and seeing if it sticks. You need to put in the time to get the results you want. Like so many things in life, good communication with the media requires a great deal of planning as well as developing connections with those involved.
It’s never too late to start. Maybe you’ve had media coverage of your funeral home in the past and were unsatisfied with how it turned out and you’re looking for positive exposure in the future. It helps to think of your connection with the media like any kind of relationship. You have to invest in it.
The following ideas are a few ways you can build and improve your media relations: Read the rest of this entry »