outreach

Funeral Directors – The Unsung Heroes of the Holidays

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The holiday season can be especially stressful for funeral directors. You may not get time off like everyone else, or you may live far away from your family. Often, due to the demands of your profession, you can’t travel to be with your own loved ones.

When a death occurs during the holiday season, it can be especially difficult for the families you serve. As a result, the family may take out their anger, along with other negative emotions associated with the passing, on you. As a funeral director, you have no choice but to let them vent.

Sacrificing time with your loved ones and dealing with the misplaced distress of families happen year-round. However, these issues become more pronounced during the holiday season.

December brings some of the coldest, darkest days of the year, yet people use this time to spread joy and make happy memories. In the spirit of this wonderful season, let’s take a moment to find the bright side.  Read the rest of this entry »

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Suicide – A Funeral Director Speaks Out

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As a funeral director for over 30 years, I have been fortunate to help thousands of families through one of the darkest times in their lives. With September being National Suicide Prevention Month, I wanted to share a personal story with you on how suicide has touched the lives of my family.

It was a beautiful evening and I was sitting at the top of the Marriott Marquis in New York City at a cocktail party when my phone started to ring. It was my mother informing me my stepbrother had taken his life. In that moment, I knew I would have to put on a brave face since I was in a very public place. I equated it to the way President Bush must have felt when he was sitting in a classroom full of children when he was informed about 9/11. It was truly one of those heart-stopping moments. Read the rest of this entry »

Networking: Make It Personal

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7-21 McClure Networking CoverIn today’s world of social networking and associated technologies, it’s easy to conduct business from behind the desk or mobile device. As a society, are we forgetting the importance of face-to-face interaction?   While funeral service professionals interact with families face-to-face on a daily basis, it is easy during slow periods to stay inside and behind screens. To expand your business and your network of relationships, it is imperative that you take the time to enrich yourself and your businesses by participating in varied networking opportunities outside the funeral home.

In-person relationships and events are where we learn more about the people we do business with, meet potential customers, and expand our business knowledge. We must commit to taking advantage of these opportunities and learn some things that we just couldn’t learn the same way online.

Try these easy tips for making networking personal and learn something new.  Read the rest of this entry »

Online Funeral Arrangements: Start Planning Now

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1Are families ready to make funeral arrangements online? Funeral professionals often look at me like I’m crazy when I ask that question. They say, “Families will never forego personal connections when they plan something as important and as sensitive as making funeral arrangements.” Just like the national cremation rate would never exceed 50 percent, right? Read the rest of this entry »

Reasons for Funeral Homes NOT to be on Facebook

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3-16 Rodriguez FacebookIn speaking with funeral directors, OGR has discovered that many are unsure if their funeral home should be on Facebook (read 4 Lies About a Funeral Home Facebook Page).  Amidst the pros and cons of such a decision lies the ultimate question. What is your purpose for being on Facebook? Identifying your social media mission can help with determining whether your firm should have a presence online.

It’s generally easier to come up with reasons not to do something than to come up with reasons to take action. While this blog isn’t meant to be a comprehensive look at having an online presence, it does briefly touch on pros and cons for being online.

Below are a few reasons why a Facebook page won’t work for your business, but also a few reasons for why it might … Read the rest of this entry »

Strategies to Prevent Burnout and Live Balanced Lives

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Untitled designMost of us are saturated with messages regarding the importance of eating “right” and exercising. Often these wellness messages come across as critical and judgmental, making us feel there is one more area of our lives overburdened with things we don’t have time to do. This can end up creating more stress instead of alleviating it! Read the rest of this entry »

Remember Your Loved Ones, Not Their Hobbies

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Originally posted at www.talkofalifetime.org/blog.

A carpenter named George lived in my hometown for many years. George possessed carpentry skills that were widely regarded as nothing short of amazing. When he passed away, many people who attended his visitation asked his family why none of the memorabilia on display depicted his talent for building. It would have been easy to display his worn saw horses, carefully-maintained tools and old coveralls as a tribute to the life he lived. His widow replied, “George wanted to be remembered for something other than his sanding technique and his ability to install electrical wiring in tight spaces.” Read the rest of this entry »