Has your biggest competitor just been highlighted in the daily paper? Or perhaps the upstart funeral home was just interviewed by the town’s radio station for a local perspective on a national news story about funerals. Either way, don’t you wish the media had contacted your firm rather than the “other guy”?
Working with the media is not the equivalent of throwing spaghetti at the wall and seeing if it sticks. You need to put in the time to get the results you want. Like so many things in life, good communication with the media requires a great deal of planning as well as developing connections with those involved.
It’s never too late to start. Maybe you’ve had media coverage of your funeral home in the past and were unsatisfied with how it turned out and you’re looking for positive exposure in the future. It helps to think of your connection with the media like any kind of relationship. You have to invest in it.
The following ideas are a few ways you can build and improve your media relations: Read the rest of this entry »
As a funeral director for over 30 years, I have been fortunate to help thousands of families through one of the darkest times in their lives. With September being National Suicide Prevention Month, I wanted to share a personal story with you on how suicide has touched the lives of my family.
It was a beautiful evening and I was sitting at the top of the Marriott Marquis in New York City at a cocktail party when my phone started to ring. It was my mother informing me my stepbrother had taken his life. In that moment, I knew I would have to put on a brave face since I was in a very public place. I equated it to the way President Bush must have felt when he was sitting in a classroom full of children when he was informed about 9/11. It was truly one of those heart-stopping moments. Read the rest of this entry »
Jeni Stepien’s father was murdered ten years ago, but his heart lives on in the body of donor recipient Arthur Thomas. When Ms. Stepien got engaged in October, 2015, she struggled with deciding who would walk her down the aisle. The thought that a piece of her father could be present during her wedding ceremony led her to ask Arthur if he’d be willing to escort her. Mr. Thomas agreed, and after he walked her down the aisle on Friday, Jeni shared “My dad is here with us, and this man is here because of us.”
Such a beautiful story has us wondering what role the funeral director played in the Stepien and Thomas story. How can funeral service professionals serve families like the Stepiens? Funeral directors are well-positioned to provide donor families with the support and information they need and make a powerful impact in each family’s life, but is there anything they can do specifically? Read the rest of this entry »
In today’s world of social networking and associated technologies, it’s easy to conduct business from behind the desk or mobile device. As a society, are we forgetting the importance of face-to-face interaction? While funeral service professionals interact with families face-to-face on a daily basis, it is easy during slow periods to stay inside and behind screens. To expand your business and your network of relationships, it is imperative that you take the time to enrich yourself and your businesses by participating in varied networking opportunities outside the funeral home.
In-person relationships and events are where we learn more about the people we do business with, meet potential customers, and expand our business knowledge. We must commit to taking advantage of these opportunities and learn some things that we just couldn’t learn the same way online.
Try these easy tips for making networking personal and learn something new. Read the rest of this entry »