Funeral Director & OGR Member Resources Director Laine Phillips shares his thoughts for preparing your funeral home for 2017.
What’s the financial health of your funeral home? Do you know?
In today’s economically challenging world, it is imperative that you know the health of your business. In my travels across the country, I have found that a high percentage of funeral home owners do not track the important numbers of their businesses or have yearly budgets. This is not a knock on those businesses, just a wake-up call.
In this post, I will give you five easy-to-start steps that will help a funeral home owner who is not tracking his/her business get started without having to be an accountant. The tips focus on key financial indicators, that if watched for 12 months, will reveal trends in your finances before it’s too late to correct them. Read the rest of this entry »
In many people’s minds, 2016 will be remembered as the year celebrities dropped like flies. According to Legacy.com, the number of celebrity deaths was comparable to previous years, but three factors made it appear that celebrities were dying in droves: 1) a higher-than-average number of those who died were either A-list or legendary stars; 2) many musicians died who had extremely loyal fan bases; and 3) the average age of celebrities who died this year was about 10 years younger than usual.
Aside from celebrity deaths, growing pains continued to reach every aspect of funeral service. During the last 12 months we saw some outrageous trends, some of which have already used up their 15 minutes of fame. Other news stories highlighted shifts in public preferences that merit our continued attention, even if these changes seem undignified to some traditionalists.
Part I of this blog will examine five topics which drew national, and sometimes international, attention to funeral service in ways that are relevant to serving families in the near future. Next week, Part II will examine five more topics. Read the rest of this entry »
Your funeral home involves caring for and serving others, but how much of your attention do you give to monitoring your business? Consider giving some of your attention and effort to focusing on the internal health of your funeral home so you can continue caring for families for years to come.
While you may be aware of the following issues at your funeral home at least intuitively, consider reviewing the below items as you consider the long-term health of your business.
Receiving criticism from a family after you’ve spent the whole weekend serving them to the best of your ability can be jarring. Maybe they write a letter telling you they didn’t like the style of the furniture or there wasn’t enough attention to detail. Whatever the feedback, sometimes it’s easier to ignore the comments and move forward with your business.
BUT, avoiding customer feedback won’t do you any favors. Just because you avoid or ignore customer feedback doesn’t mean that your business is doing well, just like avoiding the doctor’s office, doesn’t make you healthy. In fact, many times it means that you’re sick and you don’t know it. Ignorance is not your friend when it comes to feedback and here are a few reasons why: Read the rest of this entry »
In today’s world of social networking and associated technologies, it’s easy to conduct business from behind the desk or mobile device. As a society, are we forgetting the importance of face-to-face interaction? While funeral service professionals interact with families face-to-face on a daily basis, it is easy during slow periods to stay inside and behind screens. To expand your business and your network of relationships, it is imperative that you take the time to enrich yourself and your businesses by participating in varied networking opportunities outside the funeral home.
In-person relationships and events are where we learn more about the people we do business with, meet potential customers, and expand our business knowledge. We must commit to taking advantage of these opportunities and learn some things that we just couldn’t learn the same way online.
Try these easy tips for making networking personal and learn something new. Read the rest of this entry »
Are families ready to make funeral arrangements online? Funeral professionals often look at me like I’m crazy when I ask that question. They say, “Families will never forego personal connections when they plan something as important and as sensitive as making funeral arrangements.” Just like the national cremation rate would never exceed 50 percent, right? Read the rest of this entry »