technology

Is Your Funeral Home Missing Out by Not Offering Tribute Videos?

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8.9.17 Tribute Videos (1)

“I wish we made a video presentation using photos, but the funeral home didn’t offer this service.”  ~ This comment was taken directly from a survey received through OGR’s consumer feedback program, The Family Contact Program. 

Family Contact participants often receive comments that help them improve their business offerings and practices. Through the blog series “Exploring Solutions with Family Contact,” members get better insight into services that might benefit their funeral homes. Read the rest of this entry »

10 Tips to Improve Your Electronic Communication Etiquette

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Blog ImagesIs etiquette too old-fashioned for digital communication? In an era where many social media, email and text users seem to put little thought into choosing their words, communication etiquette can set you apart with relatively little effort. In a business setting, that difference can take you a long way when building trust with current and potential customers. I’m often reminded of something I learned in college. Read the rest of this entry »

5 Steps for Responding to Negative Reviews

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Picture2Before online review sites and the Internet, how did families share what they thought about your funeral home with others? Maybe they chatted in the parking lot after a funeral service or at the grocery store while shopping or on the phone. If a family was unhappy with their experience, you, as a funeral service professional, might not have known about it until months later. You might not have even been given the opportunity to respond because you never heard about the complaint.

Enter online review sites: a forum for customers to share their positive and negative experiences with a much broader audience. These sites — think Google Business, Facebook, Yelp — now provide businesses like funeral homes with the opportunity to join the conversation.  Anyone searching for a funeral home in your area may find your website, but they will also see your Google business listing and how the public has rated your funeral home (learn more about Google My Business). They may also see an obituary post on Facebook, visit your Facebook page and read there what families think about your funeral home (your business is most likely on Facebook, whether you like it or not – see lie #3 in this post).

While negative reviews can be intimidating, they can actually be positive for you in the long run. If you respond appropriately, a negative review can demonstrate to a grieving family why you’re a place they’d want to take their loved one.

So how do you accomplish this? How should you respond to negative online reviews? Check out these five suggestions for responding in a professional and caring manner.  Read the rest of this entry »

How ‘Google for Jobs’ May Help Funeral Service

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may help funeral serviceWhere do you, as a funeral home owner, go to find good help? With baby boomers approaching retirement age, you’ll soon have job openings available, but you may find it hard to convince potential job candidates to work for you. Funeral service isn’t exactly sexy and without the right knowledge of all the rewards your funeral home can offer them, exposure to hazardous chemicals and long hours, for example, may cause potential employees to overlook the opportunity to make a difference in families’ lives by creating memorable funeral service experiences for those in grief.  Read the rest of this entry »

What to Avoid When Building Media Relationships

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4.5.17 Media Avoid - Weigel (1)Last week, OGR’s Blog explored ways to improve a funeral home’s media coverage. This week, we’re discussing what funeral homes should avoid doing when building relationships with local media.  Read the rest of this entry »

One Change I Would Have Made at My Dad’s Funeral: Webcasting

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Why is recordingwebcasting a funeral service important for families- What do they get out of it-

“If I could do something differently, I would ask for someone to record my dad’s service.” ~ This comment was taken directly from a survey received through OGR’s consumer feedback program, The Family Contact Program


Family Contact Participants often receive comments that help them improve their business offerings and practices. Through the blog series “Exploring Solutions with Family Contact,” members get better insight into services that might benefit their funeral home.


Have you ever received feedback like this from a family you served? Or maybe you’ve attended a funeral yourself and wished later it had been recorded.

The recording and webcasting of funeral services is a service more and more families are requesting. Several factors account for this increase: the sudden popularity with livestreaming on social media and in social gatherings, the distance family members now live from each other, and the psychological comfort it provides people who have lost a loved one. In this week’s blog, OGR will explore recording and webcasting services, and what this trend means for families and funeral homes.  Read the rest of this entry »