technology

What to Avoid When Building Media Relationships

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4.5.17 Media Avoid - Weigel (1)Last week, OGR’s Blog explored ways to improve a funeral home’s media coverage. This week, we’re discussing what funeral homes should avoid doing when building relationships with local media.  Read the rest of this entry »

One Change I Would Have Made at My Dad’s Funeral: Webcasting

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Why is recordingwebcasting a funeral service important for families- What do they get out of it-

“If I could do something differently, I would ask for someone to record my dad’s service.” ~ This comment was taken directly from a survey received through OGR’s consumer feedback program, The Family Contact Program


Family Contact Participants often receive comments that help them improve their business offerings and practices. Through the blog series “Exploring Solutions with Family Contact,” members get better insight into services that might benefit their funeral home.


Have you ever received feedback like this from a family you served? Or maybe you’ve attended a funeral yourself and wished later it had been recorded.

The recording and webcasting of funeral services is a service more and more families are requesting. Several factors account for this increase: the sudden popularity with livestreaming on social media and in social gatherings, the distance family members now live from each other, and the psychological comfort it provides people who have lost a loved one. In this week’s blog, OGR will explore recording and webcasting services, and what this trend means for families and funeral homes.  Read the rest of this entry »

2016 Trends that Shaped Funeral Service–Part I

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In many people’s minds, 2016 will be remembered as the year celebrities dropped like flies. According to Legacy.com, the number of celebrity deaths was comparable to previous years, but three factors made it appear that celebrities were dying in droves: 1) a higher-than-average number of those who died were either A-list or legendary stars; 2) many musicians died who had extremely loyal fan bases; and 3) the average age of celebrities who died this year was about 10 years younger than usual.

Aside from celebrity deaths, growing pains continued to reach every aspect of funeral service. During the last 12 months we saw some outrageous trends, some of which have already used up their 15 minutes of fame. Other news stories highlighted shifts in public preferences that merit our continued attention, even if these changes seem undignified to some traditionalists.

Part I of this blog will examine five topics which drew national, and sometimes international, attention to funeral service in ways that are relevant to serving families in the near future. Next week, Part II will examine five more topics.  Read the rest of this entry »

10 Things I’ve Learned from Working with Funeral Directors

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9-1 10 Things Funeral Service Smith
Here’s a typical conversation that I have when I’m out with friends, meeting new people.

“What do you do?” asks someone who doesn’t really care but feels obligated to engage me in conversation.

“I work for a trade association that works with independently owned funeral homes. I’m a meeting planner.” I respond to cut to the chase.

“Oh! So you plan funerals? Do you embalm bodies?” returns the individual who now has a stronger interest in hearing what I have to say and obviously wasn’t listening.

“No. But I know quite a few people who do. Why? Do you need a discount on an urn?”

The asker typically turns pale and isn’t sure where to go from there.

So goes many a conversation at cocktail parties and other events when I have the opportunity to interact with anyone who doesn’t work in funeral service. It’s made me stop and think about what funeral directors face when they share their story with others.

Since I joined OGR’s staff four years ago, I’ve learned quite a bit about funeral service professionals and have found that they have a pretty challenging job. They work long, irregular hours around strange smells, extreme emotions, and lots of paperwork. They respond to phone calls in the middle of the night, often miss holidays with their families, and care for dead bodies. They maintain composure and professionalism in the midst of family conflict, inclement weather, and national tragedies. A lot of what they do is behind the scenes, unseen and unheard.  Read the rest of this entry »

Networking: Make It Personal

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7-21 McClure Networking CoverIn today’s world of social networking and associated technologies, it’s easy to conduct business from behind the desk or mobile device. As a society, are we forgetting the importance of face-to-face interaction?   While funeral service professionals interact with families face-to-face on a daily basis, it is easy during slow periods to stay inside and behind screens. To expand your business and your network of relationships, it is imperative that you take the time to enrich yourself and your businesses by participating in varied networking opportunities outside the funeral home.

In-person relationships and events are where we learn more about the people we do business with, meet potential customers, and expand our business knowledge. We must commit to taking advantage of these opportunities and learn some things that we just couldn’t learn the same way online.

Try these easy tips for making networking personal and learn something new.  Read the rest of this entry »

Grieving Online – No Apologies Needed

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Everyone has those Facebook friends who overshare every aspect of their lives – from what they had for breakfast that morning to their thoughts on last night’s political debate. It’s easy to grow weary of those who overshare.

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There’s an etiquette that’s slowly developed around being a good online friend (read more 14 Do’s and Don’ts; Essential Facebook Etiquette) and approaching online interactions with care, but the lines are still blurred when someone has experienced loss.  Read the rest of this entry »

Dealing with Negative Online Reviews for Funeral Homes

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This week’s guest post is by Robin Heppell of Funeral Futurist, a funeral home consulting business. Robin presented at OGR’s Fall Forum on the hazards of the Internet and how online reviews can benefit and harm your firm. This week’s post* delves more extensively into this topic. Read below for Robin’s tips for handling negative online reviews.

How did you feel when you saw your first negative online review? Mad, irritated, concerned?

I have had a couple of clients who found themselves in this position. After talking through it, we put a plan together to make the most out of the situation.

badreviews2Before we talk about the plan, I want to debunk some bad advice. Some people say not to respond to negative reviews because those reviews will be the first ones people see when they visit your Yelp or Google page. The problem with this strategy is that people are going to find poor reviews anyway, and if left unanswered, the complaint has more power.

I recommend responding to every negative review – but you can’t just blurt something out – you have to make sure that you have a methodical plan.

Here is my 3 step plan for dealing with negative reviews.  Read the rest of this entry »