writing

10 (More) Tips to Improve Your Electronic Communication Etiquette

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Blog Images (1)Last week, OGR explored 10 etiquette tips for improving electronic communication with families, vendors, and colleagues. Here are 10 more.

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10 Tips to Improve Your Electronic Communication Etiquette

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Blog ImagesIs etiquette too old-fashioned for digital communication? In an era where many social media, email and text users seem to put little thought into choosing their words, communication etiquette can set you apart with relatively little effort. In a business setting, that difference can take you a long way when building trust with current and potential customers. I’m often reminded of something I learned in college. Read the rest of this entry »

What to Avoid When Building Media Relationships

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4.5.17 Media Avoid - Weigel (1)Last week, OGR’s Blog explored ways to improve a funeral home’s media coverage. This week, we’re discussing what funeral homes should avoid doing when building relationships with local media.  Read the rest of this entry »

How to Write Better Obituaries

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5-31 Stacey - How to Write a Better Obit

This article originally appeared in the March issue of Mortuary Management. Writer Kim Stacey will be hosting OGR’s June 16 webinar and takes the time to share how to write a better obituary.

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Late last year Jessica A. Smith of the Order of the Golden Rule (OGR) asked me to be a course leader for a 2016 OGR-sponsored webinar about writing obituaries. The webinar, titled “How to Write an Obituary Worth Reading,” is slated for mid-June, and “will look at the factors which make a good obituary” as well as “provide a forum where funeral professionals can share their obituary-writing experiences and learn from one another.”

The topic was prompted, in part, by the recent rise of the “viral” obituary, where the story (or the personal agenda of the writer) resonates so deeply with readers that the obituary is shared — using popular social platforms such as Facebook and Twitter — by millions of Internet users.

article-0-1BC0557D000005DC-592_634x403You know the ones I’m talking about. Think back to 2013 when the obituary of Marianne Theresa Johnson-Reddick was published. This scathing “tribute,” written by her surviving adult children, included sentences like these: “Everyone she met, adult or child, was tortured by her cruelty and exposure to violence, criminal activity, vulgarity, and hatred of the gentle or kind human spirit,” and “We celebrate her passing from this earth and hope she lives in the after-life reliving each gesture of violence, cruelty and shame that she delivered on her children.” It also featured a call for “a national movement and dedicated war against child abuse in the United States of America.” This lurid story, combined with the expression of vengeful desire and the direct “call-to-action,” made this obituary an overnight global sensation.  Read the rest of this entry »