Latest Event Updates

Is Your Funeral Home’s Appearance a Problem?

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“The funeral home’s colors and décor are very dated and need to be updated.” ~ This comment was taken directly from a survey received through OGR’s consumer feedback program, The Family Contact Program.

 

Family Contact Participants often receive comments that help them improve their business offerings and practices. Through the blog series “Exploring Solutions with Family Contact,” members get better insight into services that might benefit their funeral home.


The last thing you want to hear from a family is that they enjoyed your services, but felt that the appearance of your funeral home was too outdated. The truth is that families care more about how your funeral home looks than you might think. The design and décor of a funeral home can affect the experience of your guests. Your funeral home’s appearance could be keeping your business from reaching the next level of family satisfaction.  In this week’s blog, OGR will explore the topic of funeral home renovation and what this means for funeral homes and the families they serve. Read the rest of this entry »

What to Avoid When Building Media Relationships

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4.5.17 Media Avoid - Weigel (1)Last week, OGR’s Blog explored ways to improve a funeral home’s media coverage. This week, we’re discussing what funeral homes should avoid doing when building relationships with local media.  Read the rest of this entry »

Tactics to Improve Your Funeral Home’s Media Coverage

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Has your biggest competitor just been highlighted in the daily paper? Or perhaps the upstart funeral home was just interviewed by the town’s radio station for a local perspective on a national news story about funerals. Either way, don’t you wish the media had contacted your firm rather than the “other guy”?

Working with the media is not the equivalent of throwing spaghetti at the wall and seeing if it sticks. You need to put in the time to get the results you want. Like so many things in life, good communication with the media requires a great deal of planning as well as developing connections with those involved.

It’s never too late to start. Maybe you’ve had media coverage of your funeral home in the past and were unsatisfied with how it turned out and you’re looking for positive exposure in the future. It helps to think of your connection with the media like any kind of relationship. You have to invest in it.

The following ideas are a few ways you can build and improve your media relations:  Read the rest of this entry »

One Change I Would Have Made at My Dad’s Funeral: Webcasting

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Why is recordingwebcasting a funeral service important for families- What do they get out of it-

“If I could do something differently, I would ask for someone to record my dad’s service.” ~ This comment was taken directly from a survey received through OGR’s consumer feedback program, The Family Contact Program


Family Contact Participants often receive comments that help them improve their business offerings and practices. Through the blog series “Exploring Solutions with Family Contact,” members get better insight into services that might benefit their funeral home.


Have you ever received feedback like this from a family you served? Or maybe you’ve attended a funeral yourself and wished later it had been recorded.

The recording and webcasting of funeral services is a service more and more families are requesting. Several factors account for this increase: the sudden popularity with livestreaming on social media and in social gatherings, the distance family members now live from each other, and the psychological comfort it provides people who have lost a loved one. In this week’s blog, OGR will explore recording and webcasting services, and what this trend means for families and funeral homes.  Read the rest of this entry »

The Funeral Rule: Not So Bad; Requiring Online Prices: Not So Good

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Thanks to Joshua Slocum and the Funeral Consumers Alliance, the media have jumped all over the “funeral-prices-are-so-hard-to-find” bandwagon. From there it’s a short ride to believing that mandatory posting of prices on funeral home websites is an easy solution for simplifying funeral options and costs. Can it really be that easy? Do funeral professionals want to make access to information difficult? Read the rest of this entry »

Valentine’s Day: A Reminder of the Importance of Work-Life Balance

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2-13-17-valentines-day-1If you’re a funeral director or funeral home owner, Valentine’s Day can serve as a reminder of how difficult it can be to juggle career and family responsibilities. At times, balancing the two can seem impossible. Twenty-four hours a day sometimes feels like not nearly enough time to get everything done.

No matter how much you enjoy what you are doing, it’s important to have balance in your life. Here are three tips to achieving better work-life balance with Valentine’s Day being tomorrow.  Read the rest of this entry »

Prepare Your Funeral Home for 2017

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1Funeral Director & OGR Member Resources Director Laine Phillips shares his thoughts for preparing your funeral home for 2017.


What’s the financial health of your funeral home? Do you know?

In today’s economically challenging world, it is imperative that you know the health of your business. In my travels across the country, I have found that a high percentage of funeral home owners do not track the important numbers of their businesses or have yearly budgets. This is not a knock on those businesses, just a wake-up call.

In this post, I will give you five easy-to-start steps that will help a funeral home owner who is not tracking his/her business get started without having to be an accountant. The tips focus on key financial indicators, that if watched for 12 months, will reveal trends in your finances before it’s too late to correct them.  Read the rest of this entry »