Latest Event Updates
Danish philosopher Søren Kierkegaard once wrote, “Life can only be understood backward, but it must be lived forwards.” That’s a poetic way of saying that we can learn from the past, especially as the world continues to rapidly change. OGR’s weekly e-newsletter, Independent Insider, reported on events, issues, and trends of interest to funeral professionals. Here are the five most popular articles of 2017. Read the rest of this entry »
For those facing the loss of a loved one, the holidays are especially hard. The festive celebrations and gatherings amplify the lack of someone’s presence.
Funeral service professionals recognize that holidays can be hard for those who are grieving, so they often use this time to provide families with a place to gather, give back, and remember. Here’s our list of five ways some of our Golden Rule Funeral Homes are helping families this holiday season. Read the rest of this entry »
“There was a breakdown in communication with the funeral home. I phoned two times and received no answer.” ~ This comment was taken directly from a survey received through OGR’s consumer feedback program, The Family Contact Program. Family Contact Participants often receive comments that help them improve their business offerings and practices. Through the blog series “Exploring Solutions with Family Contact,” members get better insight into services that might benefit their funeral home.
No one likes getting a busy signal or an unanswered phone call when trying to reach a company, but in funeral service, one unanswered call can change how a family feels about the entire experience with your funeral home. Thankfully, today’s technology makes it possible for your telephone to always be answered even if you’re not available.
Many funeral homes enlist the help of answering services to help them keep up with the needs of their clients. During this significant time in a family’s life, they need to know that the people they have hired to help them say goodbye to their loved ones will be there for them when needed. Many questions and tasks arise when planning a funeral, and an answering service makes it possible for your funeral home to always be accessible to client families. In this week’s post, OGR explores funeral home answering services and what this service means to your funeral home’s operations and the families you serve. Read the rest of this entry »
Gobble! Gobble! It’s that time of year again… a time to get together with family and friends to reflect on the blessings we have and eat way too much turkey and dressing.
We all have many reasons to be thankful this Thanksgiving holiday. Here at OGR, we are thankful for all of our Golden Rule funeral home members who help make this association strong. We are grateful for the trust you put in us to provide you with the best resources an association can offer, and we thank you for your many years of loyalty and friendship.
We asked some of our funeral home members to share what they are most thankful for. You can see their responses below.
Let’s say you’re reading this post, and you’re not a funeral director. Imagine you’re at a party. You meet funeral director Joe, and when you hear what he does for a living, you think of a simply brilliant pun to tell him and the group around you about his profession and what he does on a day-to-day basis.
If we can offer you any advice, it’s to stop right there. Don’t open your mouth and share the pun, crinkling your eyes as you throw your head back in laughter. Don’t slap him on the back and say “that’s a good one!” Chances are he’s heard every single pun you could possibly come up with hundreds of times, and he doesn’t think they’re funny. They weren’t funny the first time, and they definitely won’t be funny by the time you get to them.
Here’s our list of 9 not-so-funny puns. Use at your own risk. Read the rest of this entry »
by Mark Allen, CEO/Executive Director, OGR
Phone shoppers get a bad rap. But let’s face it—they’re simply trying to educate themselves about something they most likely know little about. Pricing is something everyone is familiar with, so it makes sense that most people will start in that area. Your job as a funeral professional is to get them curious about how different funerals can be from what they’ve experienced in the past. Granted, some phone shoppers will shut you down. That’s okay. Let them go. The worst they can say about your funeral home is that you tried to offer suggestions for an amazing and meaningful memorial experience.
Aside from face-to-face contact, telephone and email are the most likely means of communicating with prospective customers. Back in the days when I designed and conducted market research studies for OGR members, one of the most common complaints I heard was that funeral professionals are wonderful in person but are not always perceived as caring or helpful by telephone. The following are tips I’ve found that can help improve your chances of creating a bond with potential customers who call your funeral home. Most will also apply to email messages. Read the rest of this entry »
This article originally appeared in the 2017 summer issue of OGR’s Independent magazine. This is part 2.
As a business owner or manager, there are times when you’re faced with employee performance issues. Last week we explored questions to consider when an employee is an under achiever. Today we’ll explore how to approach mentorship and termination after those questions have been thoroughly answered. Read the rest of this entry »