Latest Event Updates

How ‘Google for Jobs’ May Help Funeral Service

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may help funeral serviceWhere do you, as a funeral home owner, go to find good help? With baby boomers approaching retirement age, you’ll soon have job openings available, but you may find it hard to convince potential job candidates to work for you. Funeral service isn’t exactly sexy and without the right knowledge of all the rewards your funeral home can offer them, exposure to hazardous chemicals and long hours, for example, may cause potential employees to overlook the opportunity to make a difference in families’ lives by creating memorable funeral service experiences for those in grief.  Read the rest of this entry »

Prepare Your Funeral Home for Summer

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1As summer nears, it’s time to ready your business for the months to come and make sure you have everything ready when it’s time to serve a family. Here are some simple reminders that will hopefully be of use to you and your staff and help you prepare for summer.  Read the rest of this entry »

Distributing Grief Info: How to Share All You Know

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This post is Part 2 of a series on providing grief information to families (see Part 1 here). The original article appeared in the 2017 spring issue of OGR’Independent magazine

Your funeral home may offer a number of grief resources to families, but are you distributing the information in a way that reaches the most people? Below are some ideas for providing grief information as a way to market your expertise, build relationships, and engender trust even before a pre-need or at-need situation.  Read the rest of this entry »

Providing Grief Info: It’s Not Just Aftercare

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This article originally appeared in the 2017 spring issue of OGR’s Independent magazine.

I am always encouraged when I see funeral homes providing their families and communities with high-quality information about grief and loss. I believe that providing grief information is a critical way for funeral homes to distinguish themselves from their competitors. Unfortunately, some funeral professionals only think of grief information as a part of aftercare. Instead, I would encourage you to view providing grief information as a way to market your expertise, build relationships, and engender trust even before a pre-need or at-need situation. I have outlined several ways that grief information can help set you apart as a funeral home that provides exceptional care to bereaved families.  Read the rest of this entry »

How Funeral Directors Can Help Their Communities Observe Memorial Day

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Sunset chaser

For many families, Memorial Day is spent camping, heading to the lake, firing up the grill, and spending time in the sun with family and friends. While observing this holiday can be a wonderful way to bring loved ones together, We should be reminded that Memorial Day is not a day of celebration. It is an important federal holiday for remembering those who bravely served and sacrificed their lives for our country.

Funeral directors spend every day honoring the lives of those who have passed, but Memorial Day is a day of significant importance as we honor our nation’s fallen heroes. As a funeral director, make a difference on this day by encouraging members of your community to take the time to reflect on the sacrifices of our men and women in uniform.

Here are a few ways you can help your community observe Memorial Day.  Read the rest of this entry »

Why Family Feedback is Important

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Customer feedback is a significant part of all business operations. In order to serve people well, you have to know what is important to them. 

Each year, OGR’s Exemplary Service Award is given to the top three nominees chosen by OGR members and is based on family feedback OGR receives through the Family Contact Program. This year’s winners had a lot to say about why family feedback is an important part of their funeral home.   Read the rest of this entry »

Is Your Funeral Home’s Appearance a Problem?

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“The funeral home’s colors and décor are very dated and need to be updated.” ~ This comment was taken directly from a survey received through OGR’s consumer feedback program, The Family Contact Program.

 

Family Contact Participants often receive comments that help them improve their business offerings and practices. Through the blog series “Exploring Solutions with Family Contact,” members get better insight into services that might benefit their funeral home.


The last thing you want to hear from a family is that they enjoyed your services, but felt that the appearance of your funeral home was too outdated. The truth is that families care more about how your funeral home looks than you might think. The design and décor of a funeral home can affect the experience of your guests. Your funeral home’s appearance could be keeping your business from reaching the next level of family satisfaction.  In this week’s blog, OGR will explore the topic of funeral home renovation and what this means for funeral homes and the families they serve. Read the rest of this entry »