In many people’s minds, 2016 will be remembered as the year celebrities dropped like flies. According to Legacy.com, the number of celebrity deaths was comparable to previous years, but three factors made it appear that celebrities were dying in droves: 1) a higher-than-average number of those who died were either A-list or legendary stars; 2) many musicians died who had extremely loyal fan bases; and 3) the average age of celebrities who died this year was about 10 years younger than usual.
Aside from celebrity deaths, growing pains continued to reach every aspect of funeral service. During the last 12 months we saw some outrageous trends, some of which have already used up their 15 minutes of fame. Other news stories highlighted shifts in public preferences that merit our continued attention, even if these changes seem undignified to some traditionalists.
Part I of this blog will examine five topics which drew national, and sometimes international, attention to funeral service in ways that are relevant to serving families in the near future. Next week, Part II will examine five more topics. Read the rest of this entry »
Are families ready to make funeral arrangements online? Funeral professionals often look at me like I’m crazy when I ask that question. They say, “Families will never forego personal connections when they plan something as important and as sensitive as making funeral arrangements.” Just like the national cremation rate would never exceed 50 percent, right? Read the rest of this entry »
OGR held its inaugural Young Professionals (YP) event last week and had speakers share on innovation, managing stress, pitching an idea to an employer, and solving challenges in the workplace.
Here are three quick takeaways from some of the sessions. OGR will provide a more comprehensive summary in the coming months. Read the rest of this entry »
OGR does its best to keep members in touch with the most important news stories, statistics and trends that impact independent funeral homes through OGR’s weekly e-newsletter, The Independent Insider, and its quarterly magazine, The Independent. Of the hundreds of trends we saw in 2015, the following 10 are our picks for those that give us the best clues to where we need to focus in order to serve families in ways that are more meaningful, healing and palatable. Read the rest of this entry »
It’s not necessary to change. Survival is not mandatory.
–W. Edward Deming
Funeral directors often tell me they don’t need to change because their customers don’t want change. The same people used to tell me their cremation rate would top out at 10 percent, their average sale would never decline and their profit margin would always remain positive. I have no doubt that everyone has a pocket of families who never want funeral service to evolve. It’s the other 90 percent we have to Read the rest of this entry »
“Hello? Can You Tell Me How Have the Talk of a Lifetime Will Help Me Plan the Funeral I Really Want?”
Where’s the car I was promised that folds into a briefcase? That may be an odd question given the amazing technology that’s been introduced during my lifetime. Computer and Internet magic have far surpassed anything I could have imagined. Still, I’m a little disappointed that some genius hasn’t figured out how to produce the fold-up automobile featured in the 1960s television cartoon The Jetsons. Read the rest of this entry »