Aftercare & Outreach
This article originally appeared in the 2017 spring issue of OGR’s Independent magazine.
I am always encouraged when I see funeral homes providing their families and communities with high-quality information about grief and loss. I believe that providing grief information is a critical way for funeral homes to distinguish themselves from their competitors. Unfortunately, some funeral professionals only think of grief information as a part of aftercare. Instead, I would encourage you to view providing grief information as a way to market your expertise, build relationships, and engender trust even before a pre-need or at-need situation. I have outlined several ways that grief information can help set you apart as a funeral home that provides exceptional care to bereaved families. Read the rest of this entry »
For many families, Memorial Day is spent camping, heading to the lake, firing up the grill, and spending time in the sun with family and friends. While observing this holiday can be a wonderful way to bring loved ones together, We should be reminded that Memorial Day is not a day of celebration. It is an important federal holiday for remembering those who bravely served and sacrificed their lives for our country.
Funeral directors spend every day honoring the lives of those who have passed, but Memorial Day is a day of significant importance as we honor our nation’s fallen heroes. As a funeral director, make a difference on this day by encouraging members of your community to take the time to reflect on the sacrifices of our men and women in uniform.
Here are a few ways you can help your community observe Memorial Day. Read the rest of this entry »
The holiday season can be especially stressful for funeral directors. You may not get time off like everyone else, or you may live far away from your family. Often, due to the demands of your profession, you can’t travel to be with your own loved ones.
When a death occurs during the holiday season, it can be especially difficult for the families you serve. As a result, the family may take out their anger, along with other negative emotions associated with the passing, on you. As a funeral director, you have no choice but to let them vent.
Sacrificing time with your loved ones and dealing with the misplaced distress of families happen year-round. However, these issues become more pronounced during the holiday season.
December brings some of the coldest, darkest days of the year, yet people use this time to spread joy and make happy memories. In the spirit of this wonderful season, let’s take a moment to find the bright side. Read the rest of this entry »
Last year, we talked about how Golden Rule funeral homes observed Veterans Day.
This year, we will present you with some ideas on how you can honor veterans this November!
1.Make a gesture to show gratitude and support
Host a brunch for the community. Be sure to recognize any veterans employed in the funeral home, as well as those living in the community. Here are some easy brunch recipes to help you decide what to serve. Read the rest of this entry »
The holidays! It’s already that time of year. The days are getting shorter, fall wardrobes are back in style, pumpkin spice lattes are here again, and stores are filling up fast with holiday décor.
Aside from the commercialism, the holiday season is a time to celebrate with family and friends and to reflect on all we are fortunate to have in this life.
While the holidays are the most joyous days of the year, they can also be the most painful, especially for those who have suffered the loss of a loved one. Funeral directors understand this best.
We’ve compiled a list of ways funeral directors can bring life to their communities during the holiday season, and we’re highlighting a few OGR member firms who are doing it well. Remember, it’s never too early to start planning. Read the rest of this entry »
Hosting a holiday event, either at your funeral home or off-site, is a great way to bring members of your community together. We have put together a few family-oriented event ideas to help you stay involved in your community this holiday season. Read the rest of this entry »